Social Media Marketing Training in Vadodara - Arth Training Institute

Gain comprehensive knowledge and practical skills in social media marketing through our professional training program. Enhance your online presence and boost business growth. Enroll now!

Social Media Marketing Training: | Arth Training Institute

Social Media Marketing Training : Step By Step For Beginners to Advanced

Social Media Marketing Training Overview

Our Social Media Marketing Training in Vadodara equips students, entrepreneurs, and professionals with the skills to build brand awareness, engage audiences, and drive business growth through platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. Learn to create impactful content, run targeted ad campaigns, and analyze results for maximum ROI.

Prerequisites

  • Clear marketing objectives
  • Defined target audience
  • Competitor analysis basics
  • Content strategy planning
  • Active social media accounts
  • Basic tools & resources
  • General marketing knowledge

Social Media Marketing Training Includes

  • Content Creation & Storytelling
  • Content Curation & Scheduling
  • Paid Advertising (Facebook, Instagram, LinkedIn Ads)
  • Community Building & Management
  • Analytics and Reporting
  • Influencer Marketing Strategies
  • SEO for Social Media
  • Crisis & Reputation Management

Key Highlights

  • Hands-on practice with live social media campaigns
  • Targeted advertising & lead generation techniques
  • Engagement-driven strategies for brand growth
  • Cost-effective digital marketing solutions
  • Real-time performance analysis with tools
  • Leveraging user-generated content
  • Keeping up with trends & viral strategies
Social Media Marketing Cheatsheet

Social Media Marketing Course Content

Key Components :

  • Strategy Development
  • Content Creation
  • Community Engagement
  • Advertising
  • Analytics and Monitoring

Popular Social Media Platforms for Marketing:

  • FaceBook
  • Instagram
  • Twitter
  • Linkedln
  • YouTube

Benefits :

  • Increased Brand Awareness
  • Improved Customer Engagement
  • Drive Website Traffic
  • Cost-Effective Advertising
  • Insights and Analytics

Strategy :

  • Define your goals
  • Know your audience
  • Choose the right platforms
  • Develop content strategy
  • Establish Brand Voice and Tone
  • Create a content calender
  • Engage with your audience
  • Monitor and measure your results
  • Adjust and iterate
  • Stay informed and adapt

The Social Media Audit:

  • Identify Your Social Media Accounts
  • Review Profile Information
  • Assess Branding and Visual Identity
  • Analyze Audience and Engagement Metrics
  • Evaluate Content Performance
  • Check for Compliance and Best Practices
  • Review Competitor Activity
  • Gather Feedback and Insights
  • Identify Opportunities for Improvement
  • Develop an Action Plan

Road Map — Social Media Marketing (Beginner → Advanced)

Structured modules, tools, hands-on projects and assessments to make you job-ready.

  1. Introduction to Digital & Social Media Marketing — landscape, roles, customer journey, campaign lifecycle.
  2. Setting Goals & KPIs — SMART goals, reach, impressions, CTR, conversions, CAC, ROAS.
  3. Audience Research & Personas — market segmentation, persona templates, audience psychographics.
  4. Platform Selection & Strategy — when to use Facebook, Instagram, LinkedIn, Twitter/X, YouTube, TikTok, Pinterest.
  5. Brand Voice, Tone & Content Pillars — voice guide, message matrix, posting cadence.
  6. Content Creation Fundamentals — copywriting basics, headlines, CTAs, story structure.
  7. Visual Design for Social — image composition, templates, Canva workflow, quick mobile edits.
  8. Short-Form Video Production — scripting, shooting, editing for Reels/Shorts/TikTok (mobile-first).
  9. Long-Form Video & YouTube Basics — structure, thumbnails, descriptions, SEO for video.
  10. Content Calendar & Workflow — calendar templates, batching content, tools (Trello/Notion/Google Sheets).
  11. Organic Growth Techniques — community building, engagement loops, hashtags, collaborations.
  12. Influencer & Partnership Strategy — micro vs macro influencers, briefs, contracts, KPIs.
  1. Paid Social Ads Fundamentals — basics of paid media, bidding, budgets, creative testing.
  2. Meta (Facebook & Instagram) Ads Manager — account setup, audiences, placements, ad types, A/B testing.
  3. TikTok Ads & Trends — creative best practices, Spark Ads, trend-led campaigns.
  4. LinkedIn Ads for B2B — campaign objectives, lead gen forms, Sponsored Content.
  5. YouTube Ads & Video Bidding — TrueView, bumper ads, conversion tracking.
  6. Creative Testing & Optimization — UTM strategy, multivariate testing, iterative improvements.
  7. Analytics & Reporting — Google Analytics / GA4 basics, channel attribution, dashboards.
  8. Social Listening & Reputation Management — Brandwatch/Hootsuite listening basics, crisis response playbook.
  9. Growth Hacking & Virality — hooks, referral loops, incentive-driven growth.
  10. Automation & Scheduling — Hootsuite, Buffer, Later, Meta Business Suite, and RSS workflows.
  11. Community Management & Moderation — response templates, escalation, tone, SLAs.
  12. Legal, Privacy & Compliance — copyright basics, FTC disclosures, platform policies, GDPR/India considerations.
  13. Advanced: Funnels, CRM Integration & Retargeting — pixel setup, custom audiences, lookalikes, lead nurturing.
  14. Advanced Measurement — LTV, cohort analysis, incrementality testing, A/B experiments.
  15. Career & Freelance Skills — proposal writing, pricing, case studies, interviews, client onboarding.
Projects, Tools & Assessment
  • Hands-on Projects: Create 3 live campaigns — Organic (content series), Paid (conversion-focused), and Influencer collaboration. Each campaign must include brief, creatives, captions, calendar, and a final report.
  • Capstone Project: End-to-end campaign for a real/simulated client with budget planning, creatives, implementation and a 4-page performance report.
  • Tools Covered: Meta Business Suite / Ads Manager, Canva, CapCut/InShot, Google Analytics (GA4), Google Tag Manager, Hootsuite/Buffer, Facebook Creator Studio, LinkedIn Campaign Manager, TikTok Ads, Hotjar/Heatmap tools, Bitly, and basic Excel for reporting.
  • Assessments: Weekly quizzes, 2 mid-term practical assignments, and final capstone evaluation (graded).
  • Certification Prep & Badges: Guidance + mock tests for Meta Certified Digital Marketing Associate, Google Analytics / Ads fundamentals, HubSpot Social Media Certification (optional).
  • Deliverables Students Receive: Content calendar template, ad creative pack, campaign report template, and a Git/Drive folder with assets.
  • Placement Support: Interview prep, portfolio review, internship facilitation and 1:1 mentoring sessions.
Job Roles You Can Apply For

Social Media Executive, Content Creator, Community Manager, Paid Media Specialist, Social Media Analyst, Growth Marketer, Influencer Manager, Social Media Strategist.

Your Instructor

Learn from an industry expert with proven excellence in training, consulting, and mentoring.

Mr. Adarsh Patel
Mr. Adarsh Patel
Corporate Trainer & Business Consultant 15+ Years Experience

Education: MCA (2009), B.Com (Computer) (2006)

Experience: Over 15 years delivering corporate training, consulting, and mentoring across IT and digital transformation domains.

Recognized for designing practical, project-based learning experiences and helping 2000+ students & professionals build strong careers in technology.

  • Programming: PHP, Python, Java, C/C++, Dart, Android Development
  • Frameworks: Laravel, ReactJS, Flutter, ASP.NET
  • Databases: MySQL, MongoDB, SQL Server, Oracle
  • Digital Tools: SEO, CRM, ERP, WordPress, AI Tools (ChatGPT, Gemini)
  • Special Skills: Software Consulting, Digital Marketing, Project Management

Delivered 200+ Expert Lectures and 80+ Workshops across universities, training institutes, and corporate organizations. Medium of Communication will be in English, Hindi or Gujarati.

  • Hands-on coding bootcamps for web and app development
  • Industry seminars on ERP, CRM, and Digital Transformation
  • Special workshops for entrepreneurs on business automation

Advised startups and enterprises on technology adoption, ERP/CRM solutions, and workflow automation.

  • 150+ consulting assignments with SMEs and corporates
  • Expert in business process mapping and software deployment
  • Guided companies on digital marketing and automation strategy
  • Recognized with multiple Appreciation Certificates from universities and corporates
  • Collaborated with 50+ organizations for training & development
  • Trained 2000+ students and professionals successfully
  • Invited as keynote speaker at IT summits and business forums
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Frequently Asked Questions (FAQ)

Answers to common questions about our Social Media Marketing Training.

Typical batches run from 1 month (short/workshop) to 3 months for the full beginner → advanced track. Weekend and weekday batches are available.
Basic computer skills and a willingness to learn are enough. No prior marketing experience required — we start from fundamentals and progress to advanced topics.
We offer Live Online Classes, Classroom Training (Vadodara), and Recorded Video Lectures. Choose the mode during booking.
Yes — students receive a course completion certificate from Arth Training Institute. We also provide guidance and mock tests for optional industry certifications (Meta, Google, HubSpot).
We teach Meta Business Suite/Ads Manager, Canva, CapCut/InShot (short-form video), Google Analytics (GA4), Google Tag Manager, Hootsuite/Buffer, LinkedIn Campaign Manager, TikTok Ads, and basic Excel/reporting workflows.
Yes. We offer placement support including portfolio reviews, interview prep, internship facilitation and 1:1 mentoring sessions for eligible students.
Fees vary by batch type. Example: a standard 3-month regular batch may start at ₹15,000. Group discounts, weekend batch pricing, and special offers for FDs/industry training may apply. Contact us for exact, current pricing.
Yes — use the "Request for Free Demo Lecture" form on this page (we keep demo seats limited). Provide name, email, phone, city and preferred mode to book.
Refund and cancellation terms depend on the chosen batch and are provided at enrolment. For classroom and live batches we require advance notice; recorded course purchases are typically non-refundable. Contact admissions for specifics.

Career Opportunities After Social Media Marketing Training

After completing this course, you’ll be qualified to apply for various social media and digital marketing roles across industries:

  • ✅ Social Media Specialist
  • ✅ Social Media Manager
  • ✅ Social Media Strategist
  • ✅ Digital Marketing Specialist (Social Media)
  • ✅ Social Media Coordinator
  • ✅ Social Media Analyst
  • ✅ Social Media Content Creator
  • ✅ Social Media Marketing Manager
  • ✅ Social Media Consultant
  • ✅ Senior Social Media Marketer

Request for Free Demo Lecture

Fees Structure

  • Fees Structure will be depends on the what type of course you are joining, for example if you are joining for regular batch for 3 month course then fees will be 15000/- if you are joining in group then fees discount will be applicable, for weekend batch fees will be different, For Faculty Development Program and Industrial Training Fees will be different.

    • Certification

    Social Media Marketing Training certification

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