Web Analytics Training in Vadodara - Arth Training Institute

Web Analytics Training Overview

Prerequisites

• Basic Understanding of Web Concepts
• General Knowledge of Digital Marketing (Beneficial)
• Basic Computer Skills
• Analytical Mindset

Web Analytics Training Includes

• Introduction to Web Analytics
• Setting Up Analytics Tools
• Data Collection and Management
• Analyzing Traffic and User Behavior
• Advanced Analysis Techniques
• E-commerce Analytics
• Using Data for Decision Making

Key Highlights

• Personal Coaching
• Industry Experts with 15+ Year Experience
• Morning, Noon, Evening Batch Timings
• Training with Internship (Live Project Working)
• Career Guidance

Course Content

Introduction

• Introduction to Web Analytics:Unleashing the Power Data
• Mastering Web Analytics: Unlocking Carrer Opportunities
• Web Analytics Mastery: From Basics to Advanced Technique

Importance of Web Analytics

• Types of web analytics
• 4 main steps in the web analytics process
• Basic and Additional Web Analytics Tools
• Content and social media analysis tools
• Highly specialised tools, and tools for analysing the traffic of competitor site
• Web Analyst Profession
• Professional skills and web analytics tools
• Levels of professional competence
• Introduction to Web Analytics

Goals & Key Performance Indicators

• Business goals according to the Smart methodology
• Website conversions
• Key Performance Indicators (KPI). Attraction
• Performance indicators and interactivity
• Key Performance Indicators (KPI). Conversion metrics
• Goals and Key Performance Indicators

Alternative & Advanced Tools

• API Connectors: Process Your Data without Borders
• Web Analytics Tools. Why Keep Your Options Open?
• Practical Analytics With Piwik PRO
• Cross-Channel Analysis of Your Marketing Activities

CRO Tools

• The most effective CRO tools
• Increasing conversions with better CRO funnel
• The elements of the CRO process
• Essential parts of CRO
• Best CRO strategies
• The importance of site usability for conversions
• Metrics to measure CRO
• Ways to measure CRO
• How to calculate CRO
• The biggest CRO mistakes

Request for Free Demo Lecture

Fees Structure